There are thousands (millions) of companies that import products into North America. As the big business guys say, "it's global economy" and "having a global supply chain" is how you build a multinational company.
We do it a little different. Yes, we do import almost all our products (99%) from Europe (and most from Germany).
But we do not have a "supply chain" we have friends and partners. Most of our deals are "signed" over cake and coffee with no agreement or lawyers around.
Our partners live in little villages (like the one above) and are just small companies (sometime one, two or maybe 10 people) and are just like us. They love what they do, love what they sell and love who they sell it to.
So, would a big bank ever be interested in my little company? Could we go public and make millions on the stock market?
Probably not. Because by Wall Street standards, our supply chain is too fragile, are not bottom line driven and are stuck in a niche business.
But how do you value the depth of a relationship, the trust that comes from ordering and shipping thousands of dollars of product from a simple email, and in knowing that the product we buy is helping a family, thousands of miles away who is just trying to raise their kids and appriciates the fact that we help sell their product in North America.
So Wall Street, go do your thing somewhere else, we know we do not fit your model, and we are fine with that.
Now to have another piece a cake and some coffee while I close our next big purchase with Hans and his wife!