We have had a really great Halloween season this year. Our best one ever. I say this, not by looking at our sales for the season (which is one benchmark) but rather at the overall engagement of our customers.
So, this Halloween Day, I do not want to announce some new product or offer some "deal of the day" I just want to say thanks.
and here is why:
- You stuck with us when the times were bad and we struggled to keep the doors open.
- You helped us by suggesting new products you would like.
- You read my blog and "liked" my posts.
- You sent me pictures of your projects.
- You told us when we were wrong, and thanked us when we were right.
You did all of this and more.
You may not know this, but by reading my blog, shopping at our store and using our products you are part of a really elite group of designers and crafters.
I could name names, and you would really be amazed at who our customers are.
Famous and on TV, yep a customer. Largest consumer technology retailer, yep, a huge customer. Designers who you see featured in magazines, plus high end retail shop and home decor shops? Yep, great chance that they are customers. And, if you saw German Glass Glitter on ETSY - almost a sure bet, they are a customer.
But you know who is not a customer? Walmart, Target, Michael's, etc. They have talked to us and then buy from China.
That's ok. They are not our cup of tea. They are shocked I am not willing to crawl over broken glass to kiss their toes. Not going to do it. Do not want to part of the retailing mega ecosystem. (But I do shop at Target, kind of like their stores, but that is a different subject!)
So, we are are still small, by design. And we have great customers, by design. And we are having a blast, by design. As we worked really hard to create a business and a product line that by definition, weeds outs anyone who is not like us.
And this turns my thoughts towards you. Yes you. Thanks for being part of our family. Thanks for saying Yes to our business with each order you place. Thanks for helping us through the tough times and sticking with us during the better times. You are the most important part of my company. Without you we have nothing. With you we have everything.
So enjoy your Halloween (for our international friends, we Americas are weird about Halloween, sorry) enjoy your family and sit back knowing you that this is a day where we salute you and all you mean to us and all you create with our products.
Happy Halloween. From all of us at Meyer-Imports.