Meyer Imports

Project Wonderful - Day 13 Results are in!

For all who are tracking this little test, I am still running and collecting data, but not too many sales. I did change the ad bid per week to only $0.10 (from $0.30) and did not report the results over the weekend. So, here is the seventh day results!

Download Project Wonderful Test

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 238
Number of Bids: 357
Number of impressions: 989K
Number of Clicks: 476
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 4 ($120.00)

More data is captured in the Test report.

Number of sites running Meyer Ad: 238
Number of Bids: 357
Number of impressions: 989K
Number of Clicks: 476
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 4 ($120.00)

More data is captured in the Test report.

Number of sites running Meyer Ad: 238
Number of Bids: 357
Number of impressions: 989K
Number of Clicks: 476
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 4 ($120.00)

More data is captured in the Test report.

Number of sites running Meyer Ad: 238
Number of Bids: 357
Number of impressions: 989K
Number of Clicks: 476
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 4 ($120.00)

More data is captured in the Test report.

We goofed! Free Shipping Through Sunday Night!

  Our End of the Month Special!

Just have an address in the USA, and we will pay all shipping charges on ALL orders over $30 from now until midnight, Friday SUNDAY Night 5/2/2010! Just zip right over and stock up and Save Big with this great offer!

 Click here for Meyer Imports

The Home of the Better Glitter

SCORE! Vintage Slides of 1950's Germany

Ok, this really has nothing to do with the business, but I am so excited, I have to tell someone! I just purchased a collection of vintage slides from 1952 through 1954 of Germany. Looks like they were taken during an extended trip by someone, but are not the typical tourist photos, great shots of the Alps, historic buildings, and the people. This is going to to be so much fun to scan and share.

Some of the slides are of a ski trip, and others at the beach (really hot suit suits). So, for a weird guy like me, who loves history, Germany and anything from the 1950s, this was a real find.

Now that I have them, I have decided to not buy a cheap scanner to scan them myself, but bit by bit I am going to get them scanned at a professional photo studio. Once I start to get them back I am going to post and share. I am thinking I will make up a little story about the people and their journeys. As I do not know who they are, or why they took these pictures, all I can do is guess and invent a back story. Who know, maybe the answer about "how and why" will be relivied as we get the photos on my site. I am really jazzed, but it is another project.... Probably something I really don't need right now, but oh well.

So, stay tuned for some really great photos, coming soon!

Project Wonderful Excel Spreadsheet

For any data geeks out there, here is something fun to play with. The complete spreadsheet of my winning bids, including URLs, the name of the blogs, regions, costs, clicks, tons of great stuff.

If you crunch some numbers with this and come up with any interesting observations, please share, I'll post your results in my blog as well.

Download Project Wonderful Test Spreadsheet

Project Wwonderful - Day Seven Results are in!

Well, I took the weekend off and just let the campaign run on auto pilot. I *really* put alot of energy into last week, and did not get too much return for all the effort... :-(

So, I changed the ad bid per week to only $0.10 (from $0.30) and did not report the results over the weekend. So, here is the seventh day results!  Download Project Wonderful Test

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 246
Number of Bids: 331
Number of impressions: 815K
Number of Clicks: 400
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 4 ($120.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

Number of sites running Meyer Ad: 246
Number of Bids: 331
Number of impressions: 815K
Number of Clicks: 400
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 4 ($120.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

Number of sites running Meyer Ad: 246
Number of Bids: 331
Number of impressions: 815K
Number of Clicks: 400
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 4 ($120.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

Number of sites running Meyer Ad: 246
Number of Bids: 331
Number of impressions: 815K
Number of Clicks: 400
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 4 ($120.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

Pink, Pink, Pink Blended Glass Glitters

  

We are seems to be creating some buzz with our Glass glitter Blends, so I thought i would share a little detail about these unique products. Created from Glass Glitter made for us in Germany, these are hand blended by our creative team here is the states. Not only are they a blend of colors / shades, but also a blending of grit (or grain size) to create glitters that are like no other around. If you are a glitter junkie (like us) you will love our blends. I'll be feature the other blend shades over the next few days, but for today, we have the Pinks Blend. (check it out in our store here)

Click on the next photo for a high res close up of this wonderful glitter!

 

Want a free sample? Ok, for the first 100 people that send me an email (with your name, address, etc) at this email address and I'll send you a little sample pack to check this out for yourself. (and if you are the 101st person, don't worry, I'll send you some too, just need to make sure we do not get too swapped with free glitter requests!)

Project Wonderful - Day Five Results

 
The fifth day results are in from our Project Wonderful Test.  We are starting to see some trends here. our ads are running on about 500 websites / blogs, we have had over 500K impressions and over 250 click through to the site, but no real bump in new accounts or orders. Maybe these customers will come back, or maybe we will get one of two new dealers to make this all worthwhile. But for now, it is what it is.....   You can download the results here:

Download Project Wonderful Test

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 557
Number of Bids: 827
Number of impressions: 532K
Number of Clicks: 271
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 3 ($78.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

 
The fifth day results are in from our Project Wonderful Test.  We are starting to see some trends here. our ads are running on about 500 websites / blogs, we have had over 500K impressions and over 250 click through to the site, but no real bump in new accounts or orders. Maybe these customers will come back, or maybe we will get one of two new dealers to make this all worthwhile. But for now, it is what it is.....   You can download the results here:

Download Project Wonderful Test

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 557
Number of Bids: 827
Number of impressions: 532K
Number of Clicks: 271
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 3 ($78.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

 
The fifth day results are in from our Project Wonderful Test.  We are starting to see some trends here. our ads are running on about 500 websites / blogs, we have had over 500K impressions and over 250 click through to the site, but no real bump in new accounts or orders. Maybe these customers will come back, or maybe we will get one of two new dealers to make this all worthwhile. But for now, it is what it is.....   You can download the results here:

Download Project Wonderful Test

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 557
Number of Bids: 827
Number of impressions: 532K
Number of Clicks: 271
CTR (Click-through Rate): 0.05%
Cost Per Click: $.22

Orders: 3 ($78.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

EarthFlakes for EarthDay - Free offer

In the spirit of trying to give back, and acknowledge the importance of our planet we wanted to share a product with you that comes from the Earth. Simple, natural fibers, materials, stone, woods and corks, colored by hand, produced in Germany.

And if you are interested in samples, we will include standard retail packages of  these products with every order. Larger orders will get more, smaller orders will get less, but everyone will get something to play with.

We only ask that you share with us, your thoughts, creations and inspirations. Send us a picture, a funny story, whatever you wish, only if you wish. We will run this for the next few days, so if you need to order from us anyway, you can plan on getting something extra in the spirit of treating the earth and all of us just a little nicer. Meyer-Imports
 

Project Wonderful - Day Four Results

The fourth day results are in from our Project Wonderful Test. You can download the results here:

Download Project Wonderful Test

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 697 (up slightly from yesterday!)
Number of Bids: 942
Number of impressions: 396K
Number of Clicks: 225
CTR (Click-through Rate): 0.06%
Cost Per Click: $.21

Orders: 3 ($78.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

The fourth day results are in from our Project Wonderful Test. You can download the results here:

Download Project Wonderful Test

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 697 (up slightly from yesterday!)
Number of Bids: 942
Number of impressions: 396K
Number of Clicks: 225
CTR (Click-through Rate): 0.06%
Cost Per Click: $.21

Orders: 3 ($78.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

Free Catalog Downloads are now available!

Sometimes it is nice to get Catalog Sheets you can hold in your hand. Here is the place to find them!
Just click on the image above, or here to get to any of our catalogs (in PDF Format).

Let's never grow up, ok? Deal!

This weekend I am going with my dad (83) and my Uncle (75) to go see the trains at a local train museum. This museum has a great toy train section, train rides and probably, if we are lucky, balloons! Maybe if I am really lucky, I'll be able to get some of the Pink Popcorn that comes in those little bricks. You know, that stuff was all made in the 1950's in huge batch and they have been selling it ever since. 

So, if you see an man and his son, where the son is jumping up and down in excitement (that would be me) waiting to get on the train, or begging for ice cream, just remember, we might be older but we never really change.

That's all for now, now back to business! We have Glass Glitter, Miniatures and German Scrap Pictures to pack and ship!

Project Wonderful - Day Three Results

The third day results are in from our Project Wonderful Test. You can download the results here:

Download Project Wonderful Test

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 537 (down slightly from yesterday!)
Number of Bids: 752
Number of impressions: 238K
Number of Clicks: 154
CTR (Click-through Rate): 0.06%
Cost Per Click: $.19

Orders: 3 ($78.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

The third day results are in from our Project Wonderful Test. You can download the results here:

Download Project Wonderful Test

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 537 (down slightly from yesterday!)
Number of Bids: 752
Number of impressions: 238K
Number of Clicks: 154
CTR (Click-through Rate): 0.06%
Cost Per Click: $.19

Orders: 3 ($78.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

Project Wonderful - Day Two Results

The second day results are in from our Project Wonderful Test. You can download the results here:

Download Project Wonderful Test

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 547
Number of Bids: 741
Number of impressions: 127K
Number of Clicks: 88
CTR (Click-through Rate): 0.07%
Cost Per Click: $.19

Orders: 1 ($35.00)

More data is captured in the Test report and I will try to keep this updated on a daily basis.

Project Wonderful - Day One Results

Well the first day results are in from our Project Wonderful Test. You can download the results Here: Download Project Wonderful Test.

This is a PDF file that I will keep updated over the course of the next month. Please feel free to share this with other store owners and interested parties, the more eyes we have looking at the results, the better it will be for all of us. There is not a lot of commentary in the results so far, I will be building that out as I get more data in. But, for the moment, here we go:

Number of sites running Meyer Ad: 389
Number of Bids: 530
Number of impressions: 33K
Number of Clicks: 37
CTR (Click-through Rate): 0.11%
Cost Per Click: $.19

More data is captured in the Test report and I will try to keep this updated on a daily basis.

 

Project Wonderful - A Public Experiment with Blog Ads

  I really like the idea behind Project Wonderful and think their system of allowing companies to target craft blogs with ads, in a very easy to use format is just great.

But I never really thought it really generated that many sales. So, I am going to put them to the test, in a very public manner. Over the next month I am going to be blitz'ing blogs with my cute little ad and will then blog about results, clicks, costs and any sales made.

I even created a new section on this blog, so anyone who wants to follow the "action" can just click through to see the results as we go through the month.

One of the features of Project Wonderful is the ability to "tweak" your ads and the campaign as you go, and I will be doing that as well. But I will try to explain why I am making changes and what the results were.

The first thing we need to do is agree that advertising is a bit of a black Science, in my opinion the experts are just people who speak with a bit more authority to make you think they know what they are doing. I do not know what I am doing and am not an expert, but maybe we can learn together......

So, here is my ad to start the process "Make it with Meyers" and the stats on the campaign:  

Highest Bid for an ad: $0.30 per day, total of $20 per day

• Active on all regions - Global!
• Support 125 x 125 square ads
• Site must have at least 1 page views today in any region
• Have on average at least 1 page views over the past 5 days in any region
• Uses these tags to describe itself: etsy, artfire, vintage, glitter
• Included in the following categories:
  • Art and Design
  • Handmade
  • Hobbies and Collectables
  • Home and Garden

RESULTS: Just started! Nothing so far!!! But here the data I will collect and share:

• Impressions (number of people who may of seen the ad)
• Clicks (number of people who clicked the ad)
• Cost of the Campaign:
  
• New Accounts Set Up (on our site)
• New customer orders
• Gross Sales from Project Wonderful customers

NEWS FLASH: While I was writing this post, my campaign kicked in: I have my ad on 79 Blogs / website and have 286 total outstanding bids. Wow, I feel like Nike, or McDonalds, or some other mega brand with ads everywhere. If you see my ad on your favorite blog please tell me (and you can click it as well!