We really like Jewel Kade not only because they use lots of German Glass Glitter, but also becuase they have become one of the fastest growing companies in our industry. They have done so many things right (back to my point about their use of Glass Glitter!) that it is a great company to check out for all of us to learn from.
Jewel Kade offers fabulous jewelry items with articulate detail through every stage of craftsmanship. They have seen tremendous growth since their humble beginning, and have appeared on The Today Show, The Ellen Degeneres Show, and American Idol. This is no small achievement for such a young company.
With their roots going back to 2008, Janet Kinkade founded Jewel Kade, offering vintage, contemporary, urban, and romantic jewelry items. They offer a wide selection of charms, earrings, drops, bracelets, necklaces, and many more. Each item is crafted with pewter, hand-cut glass, and Swarovski crystals, or German glass glitter.
Jewel Kade distributes their jewelry items through a large network of Jewel Kade Stylists, representing the multi-level marketing (MLM) business opportunity that they are becoming well-known for.
Jewel Kade is interesting to me as they have taken a concept, added their twist to the design, but then really thought through how to build a retail channel for driving sales. Instead of just thinking Etsy, eBay or a website, they have created an "army" of sales people who are introducing the brand to customers and retailers nationwide. Something to think about and learn from.......
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